Friday 28 November 2014

#ArtofSocial My review of The Art of Social Media by @GuyKawasaki and @PegFitzpatrick

The Quintessential Guide to all Things Social Media 

Whether you are a housewife, pastor, enterprise marketer, business owner, student or individual user, chances are you use a social network. And the social interactions we have where we create, share and exchange ideas, pictures and videos is what we call social media. If you want to rock social media, then look no further.  The Art of Social Media is a no nonsense guide portraying valuable first hand knowledge from the trenches, by Guy Kawasaki and Peg Fitzpatrick, and written by Guy.



The book starts by showing you how to present yourself with a visually acceptable public profile, then goes on to describe content creation, curation and the best practices of sharing across different social media channels. Talk about helping a socialist out, Guy and Peg have redefined what it means to be a socialist. I loved the example where Guy posts a picture of the Audi A3 odometer and how it generated 500,000 views in 5 days!



Learn how to be bold, brief and add true value to posts. I didn't know there were so many tools and sites to monitor, manage and monetize the social web till I read this book. Any day I'd take advice from someone like Guy who has 6.7 million followers on Google Plus and 1.5 million followers on Twitter. He even tells you how to manage your online attitude.
On the subject of integrating social media and blogging, learn How to "Peg" your posts from Peg.  She is a true marketing pro, and a social innovator.
And finally, for those who are constantly trying to get more followers (for whatever reason), I recommend reading Chapter 10. I agree with Guy when he says "Only losers and charlatans buy followers, likes and +1s"
I read this book from start to finish in a couple of hours, and enjoyed every line of it. If you are a newcomer to the world of social media, there is a cool List of Apps and Services at the end of the book which is a very handy reference guide. And the online version of the book has URLs to the actual websites.
To summarize, no two social media enthusiasts could better complement each other in experience, style and knowledge, than Guy and Peg, and write such a functional manual as The Art of Social Media

No comments:

Post a Comment