What am I doing with my second life?
Husband, dad, artist, cook, tech @JohnOneFive, traveler, wildlife enthusiast, brain aneurysm survivor, sinner saved by grace thru faith in Jesus.
Love you all as you are.
The Quintessential Guide to all Things Social Media
Whether you are a housewife,
pastor, enterprise marketer, business owner, student or individual user,
chances are you use a social network. And the social interactions we have where
we create, share and exchange ideas, pictures and videos is what we call social
media. If you want to rock social media, then look no further. The Art
of Social Media is a no nonsense guide portraying valuable first hand
knowledge from the trenches, by Guy Kawasaki and Peg Fitzpatrick, and written
The book starts by showing you
how to present yourself with a visually acceptable public profile, then goes on
to describe content creation, curation and the best practices of sharing across
different social media channels. Talk abouthelping a socialist out, Guy
and Peg have redefined what it means to be a socialist. I loved the example
where Guy posts a picture of the Audi A3 odometer and how it generated 500,000
views in 5 days!
Learn how to be bold, brief and
add true value to posts. I didn't know there were so many tools and sites to
monitor, manage and monetize the social web till I read this book. Any day I'd
take advice from someone like Guy who has 6.7 million followers on Google Plus
and 1.5 million followers on Twitter. He even tells you how to manage your online
On the subject of integrating
social media and blogging, learn How to
"Peg" your posts from Peg. She is a true marketing pro, and a social innovator.
And finally, for those who are
constantly trying to get more followers (for whatever reason), I recommend
reading Chapter 10. I agree with Guy when he says "Only losers and charlatans buy followers, likes and +1s"
I read this book from start to finish
in a couple of hours, and enjoyed every line of it. If you are a newcomer to
the world of social media, there is a cool List
of Apps and Services at the end of the book which is a very handy reference
guide. And the online version of the book has URLs to the actual websites.
To summarize, no two social media enthusiasts could better
complement each other in experience, style and knowledge, than Guy and Peg, and
write such a functional manual as The Art of Social Media